Head of Product Development and New Launches
Nature’s Craft is a fast-growing, premium health brand that specializes in selling various wellness supplements.
We are seeking a Head of Product Development & New Launches to develop strategies and processes to successfully drive Nature’s Craft’s product launches. In this role, you will be responsible for managing a team, ensuring that SOP’s are being implemented and followed, setting the team vision and creating team structure, as well as a steady pipeline of high-quality products and maximizing ROI on launches.
This strategic leadership role bridges long-term brand vision with short-term execution by combining consumer insights, R&D collaboration, and commercial strategy. You will play a key role in identifying high-ROI opportunities by collaborating with our sales team, and, managing the product pipeline, and ensuring new products go to market successfully and consistently.
Responsibilities
Product Launch Strategy & Innovation Leadership
- Develop and implement product launch strategies that aligns with Nature’s Craft’s growth objectives as well as continuously refine and improve the process to enhance efficiency and success rates.
- Identify white space opportunities and emerging trends in wellness and supplementation to inform roadmap development.
- Allocate launch budgets effectively.
- Identify and prioritize high-ROI product launches.
- Establish long-term strategies for brand value growth through innovative product selections and launch methodologies.
- Determine the optimal product launch pathways, ensuring efficient routing of products from development to market.
- Lead the product launch team to ensure products go live on a consistent and strategically planned timeline.
- Manage financial risk, ensuring minimum order quantities (MOQs) and cash outlays are optimized without risking stockouts.
- Develop strategies that balance cash layout, while remaining in stock.
- Collaborate with Customer Insights, Design, and Supply Chain to guide products from ideation through to post-launch analysis.
Team Management
- Drive a high-performance culture with clear KPIs, accountability, and collaborative problem-solving.
- Lead and manage a team of Product Developers (PDs) to ensure high-quality submissions and the continuous flow of new products.
- Provide motivation, training, and the necessary tools to enable team members to excel in their roles.
- Compile weekly and monthly reports for executives.
Requirements
- 7+ years of experience in product development.
- 5+ years of demonstrated management experience, of managing a team of at least 5 people.
- Proven track record of launching successful products and managing large-scale product pipelines.
- Experience in vitamins is a big plus.
- Excellent communication and leadership skills, with the ability to motivate and manage remote teams.
- Deep understanding of how to manage and drive KPIs as well as manage poor performance.
- Strong analytical skills with the ability to assess market trends and identify high-ROI opportunities.
- Financial acumen, with experience budgeting for product development and launch costs.
- Driven and ambitious individual to execute targets.
- Proficiency in Excel/Google Sheets.
- Proficiency in English with excellent communication and collaboration skills, capable of working with cross-functional teams.
- Able to think strategically, manage and master ambiguity, and act/operate in a high change, fast paced environment.
- Amazon experience is beneficial.
Send your CV to jobs@shopnaturescraft.com.