Amazon Content Strategist and Copywriter

Nature’s Craft is a fast-growing, premium health brand that specializes in selling various wellness supplements. We are in search of a creative and results-driven Amazon Content Strategist and Copywriter to lead the strategy and execution of content across our Amazon product listings and marketing assets. This role is pivotal in ensuring content is optimized for conversions, customer engagement, and brand consistency across the platform.

As an Amazon Content Strategist, you will work closely with cross-functional teams to create compelling, high-performing content. You must have strong copywriting experience and a keen eye for visual details to ensure alignment with brand aesthetics and platform requirements.

Responsibilities

  • Content Strategy & Copywriting

  • Develop and execute content strategies specifically for Amazon product listings, ensuring each product’s messaging is tailored to its target audience, maximizing conversion rates.

  • Conduct in-depth product analysis to identify key attributes and ingredients that set it apart, and strategically highlight these to drive clicks and improve conversion rates.

  • Incorporate design considerations into all listing and label updates, including imagery, layout, color choices, and visual hierarchy to attract the correct target audience and improve Amazon CTR and conversion rates.

  • Optimize all product listing elements - including titles, bullet points, descriptions, imagery briefs, and A+ content to maximize search visibility and sales performance.

  • Track and analyze performance metrics for each listing (CTR, conversion rate, SEO rankings) and use insights to refine content for better results.

  • Build and maintain a structured database of product-specific content for quick adaptation and reuse after necessary updates.

  • Collaborate closely with Account Managers, Design, and Product Teams to ensure listings are aligned with launches, promotions, and seasonal sales opportunities.

  • Stay current with Amazon algorithm changes, listing optimization trends, and e-commerce best practices to keep product content competitive.

  • Maintain consistent tone, brand voice, and formatting across all product listings for a cohesive brand presence on Amazon.

  • Review and edit all content produced to ensure it meets quality standards, is error-free, and aligns with brand tone, style as well as platform parameters.

  • Edit and proofread content to ensure high-quality, error-free copy.

  • Ensure a fast turnaround time for delivery on copy.

Requirements  

  • 3+ years of Content Strategy experience for ecommerce platform sales (experience with Amazon is a requirement).

  • Strong Amazon copywriting background — preferably 5+ years of writing experience across digital platforms.

  • Strong sense of design aesthetics, layout composition, and visual storytelling.

  • Strong analytical skills and familiarity with content performance tools and data interpretation.

  • Proficiency in English with excellent writing, communication and collaboration skills, capable of working with cross-functional teams.

Send your CV to jobs@shopnaturescraft.com.